Hold Up Roll Up Albany: 4/20 Recap!
We hope you had the chance to join our star-studded 4/20 event weekend at Hold Up Roll Up – Albany! The celebration featured some of our household brands as vendors, an on-site engraving station, a live DJ, food, and exclusive deals and prize giveaways that we offered all weekend!
April 20th, the infamous stoner holiday, started in 1971, with a group of 5 California high school students. They used 420 as a code to communicate the time (4:20pm) they wanted to meet up behind their school to smoke. One of those student’s later worked with Phil Lesh, the bassist of the band Grateful Dead, who helped popularize the term. They handed out flyers with the logo “420” on it, inviting people to smoke weed on April 20th at 4:20pm.
One of the invitees was Steve Bloom, a reporter of the popular cannabis magazine, High Times Magazine. He printed the flyer in the magazine, and it developed into a worldwide symbolfor marijuana. April 20th has evolved into a day to celebrate the herb and promote education,,recognize advances in cannabis reform, and, of course, partake.
Hold Up Roll Up participated in the holiday by holding an entire 4/20 weekend experience. We hosted a kickoff event on April 18th, featuring music by DJ Landlord and food from LA Dawgz’s taco and hotdog stand. We had great vendors, including Valz Custom Creations, who created custom engraved metal lighters for our customers.
Throughout the weekend, Stiiizy, Layup, Skyrose, Revert, Green Revolution, Jetty, Cannibals, and High Peaks made special pop-up appearances. Purchasing customers were invited to spin-the-wheel for prizes and enter a raffle featuring 24 winners!
As always, Hold Up Roll Up is incredibly grateful to all of our customers, brands and their brand reps, staff, and everyone who continues to contribute to our growth. We look forward to hosting more events, returning positive energy we receive.
About Hold Up Roll Up
At Hold Up Roll Up, our commitment to holistic education drives our mission. We empower our community with knowledge, transforming the cannabis narrative and enabling responsible choices. Beyond being a dispensary, we provide a supportive space for community members to connect, uplift one another, and create a legacy of positive change.