Skip to main content
License Number: CAURD-2024-000135

Hold Up Roll Up Brooklyn Celebrates Grand Opening

Written by Hold Up Roll Up on . Posted in Community.

What a day!

We officially celebrated the grand opening to our second location, Hold Up Roll Up Brooklyn on May 29, and the response from the community was nothing short of incredible!

From the moment we opened, Brooklyn showed up and showed love. Neighbors, customers, supporters, and cannabis enthusiasts came together to help us celebrate a major milestone—not just for HURU, but for the community we’re proud to be a part of.

The grand opening was packed with great energy, amazing people, and plenty of reasons to celebrate. Guests enjoyed free tacos with every purchase, live rolling demonstrations from Krys Wolf sponsored by Left Coast, music from DJ Rhonda Rox, exclusive merch giveaways for the first 50 customers, and special deals running throughout the day.

The atmosphere felt less like a store opening and more like a neighborhood block party. Friends connected, new faces discovered HURU for the first time, and our team had the opportunity to share what makes Hold Up Roll Up more than just a dispensary.

Opening in Brooklyn represents an exciting new chapter for us. As a Black-owned and operated business, expanding into one of New York City’s most vibrant communities is a milestone we don’t take lightly. Every customer who stopped by, every vendor who partnered with us, and every supporter who shared a post or spread the word helped make this day possible.

We’re incredibly grateful for the warm welcome Brooklyn has given us. Thank you to everyone who came out, grabbed a taco, enjoyed the music, supported our vendors, and celebrated alongside us.

This is only the beginning.

As we continue growing, our mission remains the same: provide quality products, create meaningful community connections, and build spaces where people feel welcome, informed, and appreciated.

From all of us at Hold Up Roll Up, thank you for believing in us and helping us grow—one step, one community, and now, one Brooklyn location at a time.

Brooklyn, we here! We can’t wait to see you again soon.